The bountiful rainfall in the month of July has certainly egged the business acumen of the tourism industry in the state of Goa and the state government now wants to reap the benefits of such an abundant outpouring from the skies by launching a massive campaign all over the country especially in the dry north India to woo tourists to the state of Goa to enjoy the green, clean and friendly Goa during the monsoons.
The state of Goa has been fortunate to receive a bountiful rainfall as is normal in Goa in the monsoon. The rains have however not ventured into some areas of the country and the north and west of India is still experiencing scorching heat. Goa is estimated to have received over 1,553 mm rainfall till date with over 51.4 mm received only during the last 24 hours itself.
The Travel and Tourism Association of Goa (TTAG)has approached the state government to step up its drive to promote the state in the Indian tourism market. TTAG has proposed two suggestions which include the revival of the "Goa 365 days" tourism campaign which was pointed out as a catchy phrase and was recollected as being a successful campaign. The other suggestion is to aggressively promote Goa through advertisements in various travel magazines and news publications in markets which are Goa friendly according to the TTAG President Mr Ralph de Sousa.
On its part the tourism department has suggested campaigns on radio stations such as FM stations across the country in the form of jingles and advertisements which is expected to do the trick. Presently the GTDC has an average of 60% occupancy at its residences on the Goan coastline in Calangute, Miramar, Panjim and Colva. It is believed that it is much cooler in Goa in the rains and as a result a lot of tourists from northern India make Goa their most favourite destination at this time of the year.
The Goa tourism Development Corporation is also expected to take part in the travel and trade fair at Kolkata which commences from July 11, the international travel mart at Bangalore from July 18 and another trade fair at Ahmedabad in Gujarat from July 31. These moves are being strategically planned at a time when the hotels in Goa have reduced their room tariffs but have however met limited success in attracting larger number of tourists to Goa.
Meanwhile the state of Goa has been sanctioned over Rs 43 crore by the central government for integrated development of infrastructure for heritage and river cruise development on the two Goan rivers of Mandovi and Zuari. Under the plan, the infrastructure expected due to the project is a new stat of the art "finger jetty" model for Santa Monica jetty in Panaji which berths cruise boats operating in the Mandovi river. Besides in the vicinity, a multi storeyed parking facility, reception area, cafeteria and boat cruise offices will be coming up.