Chinese being wooed for Goa

Air India, the country's premier international airline has begun a vigorous campaign to target Chinese tourists by offering them a free return trip from Mumbai or Delhi to Goa, according to the officials of the Goa tourism department who are in great spirits thanks to the Goa pavilion at the recent Beijing International Tourism Expo.

According to estimates, over 40,000 Chinese tourists visited the Goa pavilion at the tourism trade fair picking up a Goa brochure printed in Cantonese.

Chinese tourists have been steadily increasing their visits to "incredible India" in the last few years and places such as Delhi, Agra, Jaipur and the Ajanta and Ellora caves has seen a regular flow of Chinese tourists. By offering a free return air trip to Goa would therefore set the trend for a new travel market to explore, for the state of Goa.

During the three day tourism expo, the Goa pavilion attracted travel buyers, tour operators, travel agents and the media in general who attended seminars, conferences and presentations organised by the Goa team